Discover what customers really want—Develop a heightened sensitivity to the needs of discrete customer segments, and focus marketing resources on the most receptive audience.
Resist the 'functional benefit' trap. The battle of branding — and by extenstion of targeting — is for hearts, not heads. Make both logical and emotional connections to become the provider of choice.
Our culture is running dangerously low on happiness, but there’s a quick and easy fix: invest more of yourself into the lives of those who mean the most.
Dust off those ideas.Something you ruled out three years ago might be the ideal move today.
An innovative member experience evaluation program makes it easy to reward good service and identify areas for improvement.
The 2012 Collaborative officially begins. This year’s topic: Thriving by 2015: Retailing Profitable Solutions.
Further targeting your most profitable customers and members.