William Higham | 03/22/2010
For many banking consumers, the recession has revealed shortcomings in self-control. They want to feel that sense of control once again.
William Higham is one of Great Britain’s leading consumer trend authorities. He runs The Next Big Thing, a future trends and consumer research consultancy specializing in studying and predicting consumer change patterns. He also recently published a book, The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit.
Through his business, Higham has worked with a long list of Blue-Chip clients across the finance, entertainment, technology, media, food, and advertising industries. He began his career in the entertainment industry coordinating marketing and communications campaigns at Sony and Universal, and has been a trend forecaster for 10 years. He is frequently quoted in the media and is a popular conference speaker.
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