Dave Norton, PhD. | 02/28/2013
This white paper dives into the "Jobs to Do" model, findings from the 2012 Deluxe Collaborative research and what it will take to effectively deliver what your customers want.
2003-2004, 2005-2006, 2008-2009
Dave Norton, Ph.D., is founder and principal of Stone Mantel, aninsights consultancy focused on finding the experiences that matter most to customers.
Prior to establishing Stone Mantel, Norton served as vice president of Yamamoto Moss, a strategic branding firm, for nearly a decade. Internationally recognized as the thought leader on what makes
brand experiences meaningful, Norton has lectured at Harvard, Columbia Business School and at Fortune magazine’s annual summits. He was responsible for coining new mainstream marketing terminology like “brand truth” and “meaningful brand experience” to describe the shift from brand personality to purposeful branding that reflects current consumer demand for experience not just material goods.
He has lectured at Harvard, Columbia, and other top universities. His seminar series on creating meaningful brand experiences is one of the longest running series on experiential marketing.
Stone Mantel is a strategic partner with Deluxe on the Deluxe Collaborative as well as The Institute — a place and a way of thinking designed for senior-level financial industry executives who desire exclusive access to insights and innovative strategies that result in a competitive advantage.